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Branch out your SEO efforts with Twitter and other off-page areas

SEO – we seem to hear the term so often nowadays, but do we really understand what it involves?

Truth be told, SEO, short for search engine optimization, involves a vast internet landscape.  It begins with on-page content (content on your website) and branches out widely to off-page areas, such as a blogs, relevant real estate directories, and presence in such places as Wikipedia, Facebook, and Twitter. 

SEO works at getting your website high on the search engine results pages SERP’s, so that you are easy to find where most people search.  As mentioned, it begins with your website content, which should be relevant, clear and focused.  Without that healthy beginning, the off-page factors will falter as contributors to your position in the search engines.

Let’s just assume your website is SEO’d well.  Now, why not ask what is one of the most prominent off-page environments today?  I’d suggest Twitter. 

 While Twitter is often associated with a casual, chat environment, and often referred to as a micro-blog, it is quite adaptable to business-focused use.  Once you set up an account, (which is pretty simple), you can use Tweetlister.com.  Tweetlister allows you to advertise listings through the Twitter platform.  Suddenly now, you have another, very popular environment you can promote real estate in.  Wow, Twitter just became a lot more interesting, and think of the exposure!

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