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Archive for the ‘Secrets of Top Selling Agents Webinars’ Category

Texting, Twitter, and Hand-written Letters: Understanding Generational Marketing

Posted on July 20th, 2010 by Andrea Atkins  |  No Comments »

Matures with LaptopDo you know the best way to communicate with today’s consumers? Is your marketing attracting buyers and sellers in generations outside of your own? In order to stay competitive agents will need to implement new action steps to communicate with different generational groups and market to them effectively.

Most of us understand the characteristics of the Baby Boomers, the over–50 crowd that controls 50% of all discretionary income in the U.S. But what about the up and coming Echo Boomers (ages 10-27) with their solid educations, rapidly increasing incomes, and love affair with ‘one–stop’ shopping? This group, now with over 75 million members, is by far the most tech–savvy, and the most likely to research your business reputation online before even thinking about calling you on the phone. The holiday greetings and recipe cards of yore aren’t effective marketing tools for this group, and may do more harm than good!

And what about our mature segment? With increased emphasis on networking and word of mouth marketing for this group (and print publications on the decline), what are the best ways to keep this group engaged?

You can begin to tackle this issue by thinking about your clientele and determining who your current marketing is reaching. Then you can see which groups you may need to make targeted campaigns for, such as millenials or seniors. After you’ve set your goals you can attend our free webinar, “Thriving in a Multigenerational Marketplace” with expert John Ansbach as he explains how to create high–impact messages that are tailored for each generational segment. He’ll give plenty of tips and techniques to communicate effectively with each group so you can stay competitive in any real estate market.

Do you have any strategies for communicating with different generations that you’d like to share?   Post them here!

Free Blogging Webinar Kicks Off Social Media Month at Secrets of Top Selling Agents

Posted on February 5th, 2010 by Laura Chan  |  No Comments »

Top real estate blogging coach Mariana Wagner will be featured in the next Secrets of Top Selling Agents Webinar:
Breaking Down the Barriers to Blogging” on Thursday, February 11, 2010 at 3 pm ET/12 pm PT.

About the Webinar:

Blogging may seem like a daunting task, but the refrain you hear from everyone these days is the same: “You have to blog to be successful in real estate.” But you got into real estate to help people find homes, not to write the next novel! Nationally–known trainer and top selling agent Mariana Wagner will show you why you need to do some form of blogging to build your real estate business – even if writing is not your favorite pastime or you think you have no time in your busy schedule!

You can read more about Mariana Wagner and register for this webinar at SecretsWebinars.com.

AND…this is just the first social media webinar this month from Secrets!  Laura Duggan and Patrick Birdsong will be presenting, “Boost Your Bottom Line with Social Media” on February 25th.  They will share their story of how a Baby Boomer and Gen Y team increased their business with social media.  Check out SecretsWebinars.com for more info on this Webinar!

Cause Marketing at its Finest – Top Agent Stories Shared in Next Secrets Webinar

Posted on November 3rd, 2009 by Laura Chan  |  No Comments »

 

Building Community, Building Business–Top Agent Stories

Three award-winning Realtors® serve their causes and communities

Norfolk, Va., (PRWEB) November 3, 2009 — Homes.com and eNeighborhoods, both divisions of Dominion Enterprises, will present a free online seminar, “Building Community, Building Business,” as part of the Secrets of Top Selling Agents Webinar series. Three of the nation’s leading Realtors®, all past recipients of Realtor Magazine’s Good Neighbor Awards, will teach real estate professionals how to serve their communities while succeeding in business.

REALTOR Magazine’s Good Neighbor Awards recognize Realtors who have made an extraordinary impact on their communities through volunteer work. The 2009 winners will be announced on Nov. 10. For more information, visit www.Realtor.org/gna.Cause marketing–combining for-profit promotion with a passion for charitable causes and community–is a powerful tool that can separate the top real estate professionals from the rest. On Thursday, Nov. 5, at 1:00 p.m. EST, these top agents will share their secrets for building a successful real estate career while giving back to the community.

The free online seminar will feature three 2008 winners of the Good Neighbor Awards:

Lei Barry from Blue Bell, Penn., founded Inter-Faith Housing Alliance. The organization helps prevent homelessness in low income families. Barry was inspired by her experience as a single mother who was homeless for a year. She has worked to provide temporary housing through a network of more than 20 local churches and synagogues and raised $1.4 million to found Hope Gardens, a transitional apartment complex which helps homeless families get on their feet.

Caroline McCartney of Norfolk, Va., shows that the skills successful Realtors possess also can be applied to exceptional community service. McCartney has raised money for St. Jude Children’s Research Hospital for more than 16 years. St. Jude is a research and treatment facility for pediatric cancer and other life-threatening illnesses, and helps to save children from all over the world regardless of their ability to pay.

Sheila Stevens of Suwanee, Ga., is the founder of The Sport of Giving Inc., which funds breast cancer treatment and prevention. Stevens started The Sport of Giving in honor of her mother who died of colon cancer at the age of 54. The organization has contributed more than $1 million through annual tennis and golf tournaments, running events and other fundraisers.

“It’s been an honor for Homes.com and eNeighborhoods to sponsor Realtor Magazine’s Good Neighbor Awards,” said Charles Warnock, eNeighborhoods director of business development. “We look forward to learning what these inspiring real estate professionals can teach us about the art of cause marketing.”

“Like many others, Realtors® are working harder than ever in this challenging economy, yet many of them, just like these Good Neighbor Awards winners, still find time to volunteer to help those in need,” said NAR President Charles McMillan, a broker with Coldwell Banker Residential Brokerage, Dallas-Fort Worth, Tex. “Shining a spotlight on the Good Neighbor Awards winners will hopefully inspire others to volunteer and get more involved, which is so important to the quality of life in our communities.”

To register for the free Webinar and for more information, visit SecretsOfTopSellingAgents.com.
About eNeighborhoods
eNeighborhoods, a division of Dominion Enterprises, is the nation’s premier compiler of real estate related home and neighborhood information, providing the real estate and marketing services industries with a comprehensive set of marketing and analytical tools. In 2002, eNeighborhoods became a partner in the National Association of REALTORS REALTOR Benefits Program. The company provides MLS data sharing and marketing tools to top MLS organizations in the United States, Canada, and Australia. The company maintains strategic alliances with major real estate franchisers, including CENTURY 21, Coldwell Banker, ERA, EXIT Realty, GMAC, Keller Williams, Prudential, Realty Executives and RE/MAX International as well as many of the major independent brokerages. eNeighborhoods is the proud founding sponsor of NARs Good Neighbor Awards. For more information on the company, visit www.eneighborhoods.com.

About Homes.com
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure, search engine marketing and instant response lead generation. Over 4 million homebuyers visit Homes.com each month to search more than 3 million homes for sale, locate real estate agents in their area and find useful homebuying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. For more information, visit www.Homes.com.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.

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Next “Secrets” Webinar Speaker Michael Hellickson on the Dave Ramsey Show

Posted on August 26th, 2009 by Laura Chan  |  1 Comment »

Many of you are probably already registered for the next Secrets of Top Selling Agents Webinar sponsored by AgentAdvantage, “Short Sales, Real Results: How to Survive and Thrive in Any Real Estate Climate,” with Verl Workman and Michael Hellickson on August 27th at 1:00pm ET.

But if you haven’t registered yet for this FREE webinar (or even if you have), and you are a fan of The Dave Ramsey Show on Fox Business, you may want to take a look at this clip of Michael Hellickson talking about short sales on the show found on Michael’s website, theshortsalecompany.com.

If you attend the Webinar, you have the opportunity to have your questions answered LIVE by Michael and Verl. Don’t miss this opportunity to ask your short sale questions to one of the nation’s leading short sale experts…as seen on The Dave Ramsey Show!

Register for this FREE webinar at SecretsWebinars.com!