Observations from NAR
While it seems every year we see the same vendors and the same players at NAR Expo, upon closer review it’s not the case this year. The real estate industry is changing with the real estate market, a paradigm shift is occurring along with the market and industry – consumer content provided in rich media and/or mobile will rule the coop in the next few years. Three years ago at NAR Expo in Las Vegas (when real estate was heading on a down turn) one of the strongest themes was the preponderance of International real estate companies showcasing their resort properties and the benefits of living in their fantastic country in their attempt to capitalize on the American real estate wealth and boom, this year it’s rich data/media mobile applications. While almost every company had a mobile app version of their full web presence, what was surprising was the number of companies willing to bank their entire business model on a mobile app. Mobile IDX, mobile mortgage info, mobile virtual tours, it goes on and on. Many of these companies and their investors seem to be following the data survey, as eMarketer.com is predicting, “Paid mobile search spend worldwide is forecast to grow from $260 Million in 2009 to $2.9 Billion in 2021.
