Real Estate Marketing Goes Mobile
Though the Apple iPhone 4 release certainly taught us a lesson or two about the importance of good PR and solid customer service, it also forces us to think about mobile technology in new ways and redefine what smartphones can do for us. With the advent of mobile video chat, GPS, and hundreds of thousands of smartphone apps, today’s phones are changing the way we interact with each other, and the services we provide as internet marketers. Here are a few tips to keep you ahead of the competition during the mobile revolution.
Mobile Search
More and more people are flocking to mobile apps to search for homes, and the ‘print out listings and drive around on Saturdays’ approach is becoming a thing of the past. As the ‘grab the phone and go’ technique gains momentum, you’ll need to make sure your listings are being syndicated to websites with mobile sites or apps. Also, make sure your property addresses are correct so they are properly displayed in mobile home searches that use GPS technology. Visit the Homes.com Mobile page to download the free Homes.com mobile app.
Mobile Video
With 3G and 4G networks and an ever increasing pixel resolution, mobile video is not the painfully slow ordeal it once was. Your video tour or slide show can finally shine on these newer devices, and buyers (and sellers) will certainly appreciate the extra effort. If you’re a YouTube user, simply upload your next property tour and your video will be automatically optimized for mobile browers (and if you have a YouTube channel, be sure to mention it on your AgentAdvantage website and in your next listing presentation!). Want to move beyond property tours? Consider creating an ‘About Me’ video, a video blog, or videos about key subdivisions, cultural hubs, and entertainment venues in your service area. To learn more about using YouTube on your phone, visit the YouTube for Mobile page.
Mobile Contracts
Mobile contracts are no longer a fantasy for real estate agents, now that DocuSign and the National Association of Realtors have partnered to create software specifically for Realtors® that allow you to get documents signed right from your iPhone. Those poorly designed mobile scanners and printers we’ve dealt with may be headed to the nearest recycling center at last. For more information about DocuSign’s products under the Realtor Benefits Program®, visit DocuSign Realtor Edition or DocuSign for iPhone.
