The Importance of Blogging
Many agents understand the importance of connecting with prospects in order to convey information to their target audiences, and yet only a handful of agents are truly taking advantage of all their blog has to offer. Using a blog let’s you share real estate knowledge with your site visitors and prepares them for the journey ahead, but it also has some important secondary benefits as well:
Neighborhood Information
Talking about your neighborhood and area attractions in your area is important! School information is also a tremendous help and annual events are fun to write about as well. These topics are important for relocating professionals, families, and proud residents alike!
Search Engine Optimization
When search engines rank your site they are looking for keyword-rich content that is updated often and is highlighted with photos and videos, so a blog is an excellent addition to your site. As long as you post frequently and use multimedia within your posts you should see measurable results in your search engine ranking as your blog grows and matures. This technique is much better than re-writing your main page text every month!
Feedback and Connections
A blog provides a unique opportunity for visitors to comment on your posts rather than through email. Visitors can also comment on each other’s comments, which can spark conversations about your content. Encourage conversations and also make a note of which topics appear to be the most popular on your site.
Social Media Hub
If you connect your blog to your Facebook page, Twitter account, and other social networks you can easily automate much of your social media efforts. Every time you publish a new post all of your networks will instantly be notified without any additional work, and all of the traffic will be directed right back to your blog.
Many agents see a blog as a huge undertaking, but with our integrated blogging software it only takes a few minutes to write 1-2 paragraphs or upload some photos or video. You don’t have to write a novel, just a few sentences covering a topic that is important to your prospective clients. It is certainly worth the effort!
For complete instructions on setting up your AgentAdvantage blog, please see our Blogging How-To Guide. Pressed for time? Be sure to watch our instructional video.
