Texting, Twitter, and Hand-written Letters: Understanding Generational Marketing
Do you know the best way to communicate with today’s consumers? Is your marketing attracting buyers and sellers in generations outside of your own? In order to stay competitive agents will need to implement new action steps to communicate with different generational groups and market to them effectively.
Most of us understand the characteristics of the Baby Boomers, the over–50 crowd that controls 50% of all discretionary income in the U.S. But what about the up and coming Echo Boomers (ages 10-27) with their solid educations, rapidly increasing incomes, and love affair with ‘one–stop’ shopping? This group, now with over 75 million members, is by far the most tech–savvy, and the most likely to research your business reputation online before even thinking about calling you on the phone. The holiday greetings and recipe cards of yore aren’t effective marketing tools for this group, and may do more harm than good!
And what about our mature segment? With increased emphasis on networking and word of mouth marketing for this group (and print publications on the decline), what are the best ways to keep this group engaged?
You can begin to tackle this issue by thinking about your clientele and determining who your current marketing is reaching. Then you can see which groups you may need to make targeted campaigns for, such as millenials or seniors. After you’ve set your goals you can attend our free webinar, “Thriving in a Multigenerational Marketplace” with expert John Ansbach as he explains how to create high–impact messages that are tailored for each generational segment. He’ll give plenty of tips and techniques to communicate effectively with each group so you can stay competitive in any real estate market.
Do you have any strategies for communicating with different generations that you’d like to share? Post them here!
